Another integration feels like progress. Often it is just another place for attribution to break.
Before you add a tool, ask:
- Which system remains the source of truth for contacts, campaigns, and revenue?
- Who owns the data model when fields disagree?
- What report will this tool improve that you cannot already produce?
- What happens if the vendor raises prices or sunsets the connector?
Consolidation is not anti-innovation. It is how teams keep signal instead of collecting dashboards.